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Phoebe Fraser

Phoebe Fraser

23 July 2024

Loyd Grossman unveils new pesto sauces

Loyd Grossman unveils new pesto sauces

Premier Foods has expanded its range of Loyd Grossman pasta sauces with the introduction of two new pestos.


The new pesto sauces, Pesto Alla Genovese and Pesto Sun Dried Tomato, are made from simple and high-quality ingredients including pine nuts, sundried tomatoes, Italian basil, pecorino and parmesan – allowing consumers to recreate an authentic Italian experience at home.


The sauces were crafted to tap into the £356 million Italian sauces market, within which pesto holds £67 million. Loyd Grossman hopes to attract younger shoppers looking for more indulgent taste profiles into the category.


Loyd Grossman Pesto Alla Genovese and Pesto Sun Dried Tomato sauces are available to purchase now in UK retailers.


#LoydGrossman #PremierFoods #UK

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