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Sweet memories of childhood, playful shapes, comforting flavours and delightful colours: confectionery products are some of the treats that evoke the most emotions among consumers, and one of the key applications for the use of natural colours.

Achieving a memorable sensory profile through the use of naturally sourced pigments presents significant technological challenges, but also unparalleled opportunities for value enhancement.

In this white paper, Sense Colour – Colouring Confections, Givaudan shares the technical specifics of natural colours use in sweets and candies, as well as some recommendations to achieve the best colouring effect for a sweet and memorable consumer experience.

Read the white paper: Sense Colour – Colouring Confections.