PG Tips launches new blended black tea range

Nov 6, 2024
1 min read

UK tea brand PG Tips has launched a new range of specially blended black teas, including Earl Grey, Chai, Gold and English Breakfast, aimed at catering to evolving consumer preferences.

The new blends, which hit shelves this month, are designed to complement the traditional British practice of adding milk to tea. This aligns with market research indicating that a significant number of consumers prefer their tea with a splash of milk, whether dairy or plant-based.

The English Breakfast blend has a bold flavour without bitterness, aimed at morning consumption. Earl Grey offers a light, citrusy taste, while Chai features warming spices suitable for both hot and iced beverages. Gold is marketed as a luxurious option, intended to pair well with afternoon snacks.

These products will first be available at major retailers such as Tesco and Sainsbury's, with plans for wider distribution across the UK. The launch follows a £40 million upgrade of the PG Tips factory in Trafford Park, Manchester, aimed at enhancing production capabilities.

With the new launch, the brand says it aims to elevate the tea-drinking experience by offering diverse flavours that appeal to a wide audience, highlighting the importance of providing quality blends that resonate with tea drinkers seeking something different.

#PGTips #tea #UK #newflavours

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Leah Smith

8 May 2026

New products

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.

The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.

Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.

The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.

Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.

Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.

Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”

The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.

Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.