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Phoebe Fraser

Phoebe Fraser

4 October 2024

Pukka taps into demand for global flavours with NPD trio

Pukka taps into demand for global flavours with NPD trio

British pie brand Pukka has launched a new range of ‘grab-and-go' parcels inspired by global-flavours.


Crafted to bring more flavour to the savoury pastry category, the Pukka team travelled across the world to discover the flavours of Jamaica, Mexico and India, with the aim of bringing these tastes back to the UK.


The new World Flavours Parcels consist of Jamaican Jerk Chicken, Mexican Beef and Indian Spiced Vegetable, and are designed to boost category growth by offering the convenience of handheld savoury pastry products in exciting new flavours.


🍗 🥧 The Jamaican Jerk Chicken parcel consists of succulent seasoned jerk chicken, sweet potato and black turtle beans in a spicy jerk sauce, encased in puff pastry that is topped with habanero, star anise, turmeric and allspice.


🌶️ 🥧 Pukka’s Mexican Beef parcel, contains minced beef, kidney beans, peppers and sweetcorn seasoned with chipotle chilli, smoked paprika and hints of cumin, wrapped in puff pastry. It is topped with cumin, smoked paprika, chipotle chilli, black pepper and a hint of ground clove.


🥔 🥧 Finally, the Indian Spiced Vegetable parcel features the rich flavours of garam masala, coriander and cumin, combined with spiced potato, peas, cauliflower and spinach. The puff pastry parcel is sprinkled with nigella seeds, fenugreek, cumin, coriander and a pinch of turmeric.

Pukka taps into demand for global flavours with NPD trio

Isaac Fisher, CEO at Pukka, said: “As a British brand catering to a beautifully diverse audience, it’s incredibly important that we’re celebrating as many cultures as possible with our product range, which is why we have launched our Pukka ‘World Flavours’ grab and go parcels.”


Fisher continued: “When developing the products, our top priority was coming up with something that tasted great and felt authentic. That’s why we travelled the world, visiting Jamaica, Mexico and India, to bring a taste of these iconic culinary destinations to the UK, of course adding our signature Pukka stamp along the way – and we are excited to see the range come to life.”


“We’re constantly looking for ways to revolutionise and redefine the category and, given that everything we do is rooted in full-on flavour, consumers trust us and have given us permission to explore the flavours that the world has to offer. This new range not only invites a younger audience to explore savoury pastries, but also makes these exciting flavours accessible to our loyal fans who may not have tried them before.”


The Pukka World Flavours range will be available in Morrisons stores across the UK from 9 October, with further rollout in November.


#Pukka #UK

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