Red Bull launches new Winter Edition beverage flavour

Sep 13, 2024
1 min read

Red Bull is set to expand its seasonal offerings in the energy drink market with the launch of its second Winter Edition flavour, Iced Vanilla Berry.

The new product, designed to appeal to consumers seeking innovative taste experiences during the cooler months, will begin rolling out in mid-September, with full availability in stores by 1 October.

The Iced Vanilla Berry variant is packaged in a striking blue can and features a blend of blueberry, vanilla, cotton candy and eucalyptus, aiming to provide a refreshing taste experience.

This launch follows the successful debut of the Winter Edition Spiced Pear last year, which significantly contributed to Red Bull's growth in the flavoured energy drink segment, driving 35% of all Red Bull Edition sales within its first 12 weeks in independent retail channels.

The flavoured energy drink sector has seen a notable increase in demand, particularly among convenience stores, which reported a 27% rise in unit sales per store over the past two years.

Additionally, 71% of new energy drink shoppers are gravitating towards flavoured options, suggesting these products are not only attracting new consumers but also generating huge sales for the category.

The Iced Vanilla Berry flavour will be available in multiple formats: 250ml cans priced at £1.60, 250ml PMP cans at £1.55, sugarfree 355ml cans at £1.95 and 4 x sugarfree 250ml packs at £5.

Red Bull's focus on seasonal flavours and innovative product offerings positions the brand to meet consumer demands while enhancing its competitive edge in a rapidly growing sector.

#RedBull #energydrink #UK #flavour #seasonallaunches

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Leah Smith

8 May 2026

New products

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.

The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.

Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.

The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.

Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.

Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.

Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”

The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.

Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.