Swizzels expands Marvellous Mallows range with new Drumstick-flavoured treat

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif

Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Subscribe now >

British confectionery company Swizzels has expanded its Marvellous Mallows range with the introduction of Drumstick-flavoured Marvellous Mallows Giant.

The Mallow Countline features the brand's Drumstick flavour, combining raspberry and milk with a light, soft texture. It has been designed as a portable option "for consumers looking for their favourite treat in a more portable format," said the company.

Clare Newton, trade marketing manager for Swizzels, said: “We’ve noticed a growing trend among consumers who are rediscovering their appreciation for single confectionery items. We’ve responded to this by creating our Mallows Countline to cater to changing consumer needs and preferences.

“The launch of our new product marks an exciting time for Swizzels’ single confectionery offering. We’re urging retailers to stock up on our Mallows Countlines in anticipation of increased consumer demand for the new product.”

The new product is currently available for purchase at an RRP of £0.50.

#Swizzels #UK