- Aug 29, 2024
- 1 min read
Carambar’s British confectionery brand Terry’s, recognised for its chocolate orange, has launched a new Chocolate Milk Ball.
The launch marks the brand's expansion beyond flavoured products, tapping into the plain chocolate segment, which makes up 40% of the market.
The new product features Terry’s classic ball shape and 20-segment format, ensuring product familiarity for existing customers.
The latest addition is the brand’s second new flavour beyond orange, after it introduced the Chocolate Mint Ball last year, which sold out mid-season and became the best-performing Christmas NPD in the category.
Lorène Decam, senior marketing manager at Terry’s, said: “We are always very careful to balance innovation with the brand’s core. Our research showed a 90% purchase intent for the new product by non-Terry’s shoppers, demonstrating a huge growth opportunity for the festive season and beyond...This year, we wanted to be even ballsier, launching our first product that tastes like milk chocolate.”
Decam continued: “Launching a plain version is something most brands start with, but Terry’s will always be different. Our ambition is to tap into the 40% of the category that is plain chocolate but with the unique ritual and format of Terry’s chocolate balls. There’s a huge growth opportunity for the brand and the category.”
The new and first-ever milk chocolate-flavoured Terry’s product will launch across all major retailers during September for an RRP of £2, with full distribution from October.
