The Gym Kitchen debuts new ready meal and food-to-go offerings in ‘bumper month of NPD’

Jan 16, 2025
2 min read

UK food brand The Gym Kitchen has debuted several new offerings in the chilled ready meal and food-to-go categories, now available at Tesco and Asda.

A new Chilled Salt & Pepper Chicken Meal launched at Asda on 2 January, following the success of its frozen counterpart. Each 400g serving is low in fat, contains 29g of protein and two of the UK’s recommended five daily portions of fruit and vegetables.

Additionally, two further products in the brand’s Chilled Meals range launched into Tesco on 13 January – a Teriyaki Chicken meal and a Cajun Chicken dish, alongside a new listing of the brand’s existing Katsu Chicken meal. The meals all come in at under 400kcal per serving.

The Gym Kitchen has also expanded its food-to-go offer in Tesco with a new Chicken Caesar Sandwich, containing 25g protein and 425kcal. The sandwich launched as part of the Tesco Meal Deal on 6 January, accompanied by an additional new BBQ Chicken Bites SKU.

The BBQ Chicken Bites can provide a healthy meal deal snack option, designed to fuel consumers with an active lifestyle. They contain 9g of protein per portion and 91kcal per 45g pot.

The Gym Kitchen founder, Segun Akinwoleola, said: “We are starting 2025 with a bang, and this is just the beginning of what is set to be another incredible year of NPD, with more exciting new launches over the coming weeks and months”.

He added: “The expansion of our core Chilled Meals range and our more recent stretch into food-to-go is testament to the strength of both offers and the phenomenal support from our retail partners, as well as our ever-growing loyal consumer base. We couldn’t be more excited to kick-start a healthy new year with this fantastic NPD stream.”

#TheGymKitchen #UK

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Leah Smith

8 May 2026

New products

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.

The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.

Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.

The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.

Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.

Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.

Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”

The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.

Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.