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Bulletproof unveils ‘first-of-its-kind’ coffee with creatine

Bulletproof unveils ‘first-of-its-kind’ coffee with creatine

US-based coffee and functional nutrition brand Bulletproof has unveiled a ‘first-of-its-kind’ innovation: Coffee + Creatine.

Beyond Meat enters beverage category with new multifunctional pea protein drinks

Beyond Meat enters beverage category with new multifunctional pea protein drinks

Beyond Meat has announced a milestone update: its entry into the beverage category with the launch of Beyond Immerse, a new line of pea protein drinks.

BodyArmor targets functional hydration market with zero-sugar, caffeinated launch

BodyArmor targets functional hydration market with zero-sugar, caffeinated launch

The latest release contains 95mg of caffeine, 2,290mg of electrolytes – more than traditional sports drinks – and zero sugar.

Laird Superfood expands hydration line with new Wild Berry and Tropical Punch flavours

Laird Superfood expands hydration line with new Wild Berry and Tropical Punch flavours

Functional food and beverage brand Laird Superfood has expanded its Hydrate line with two new flavours, Wild Berry and Tropical Punch.

ESN expands UK sports nutrition range with two new performance supplements

ESN expands UK sports nutrition range with two new performance supplements

Sports nutrition brand ESN has expanded its UK range with the launch of two new performance supplements: peach-flavoured Ultrapure Creatine Gummies, and 3-in-1 pre-workout formula Crank.

Creatine: The powerhouse making gains in the functional F&B market

Creatine: The powerhouse making gains in the functional F&B market

‘High-protein’ has been the buzzword in food and beverages in recent years. But another sports-focused ingredient is muscling in to take protein’s crown. FoodBev's Melissa Bradshaw delves into the creatine craze.

Gatorade responds to demand for healthier options with new lower-sugar variant

Gatorade responds to demand for healthier options with new lower-sugar variant

PepsiCo’s Gatorade sports drink brand has unveiled Gatorade Lower Sugar, a new variant containing 75% less sugar than the classic Gatorade Thirst Quencher.

PepsiCo’s new portfolio strategy aims to redefine protein boom

PepsiCo’s new portfolio strategy aims to redefine protein boom

PepsiCo has revealed a new portfolio strategy for 2026, centered around multifunctional protein innovation across several brands.

L-Nutra introduces plant-based longevity-focused protein bar

L-Nutra introduces plant-based longevity-focused protein bar

L-Nutra has launched the Prolon L bar – a plant-based protein bar formulated to support muscle health and healthy ageing as well as fuelling workouts.

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