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UK nutrition brand The Gym Kitchen has introduced a new range of high-protein pancakes across Tesco and Sainsbury’s this month.
The pancakes are enriched with wheat and pea protein, with a maple-flavoured variant providing 26g of protein per 200g pack and a banana-flavoured variant providing 24g. The range targets consumers with active, healthy lifestyles, who are looking for a nutritious breakfast option or protein-boosted snack throughout the day.
Segun Akinwoleola, The Gym Kitchen’s founder, said: “Expanding into functional breakfast and all-day snacking is a natural stretch for the brand and our consumers have been asking for us to launch a pancake range for a while, so we are delighted to share this offer with them”.
Since launching in 2020, The Gym Kitchen has stretched beyond a core chilled meals offering into frozen ready meals, pizzas, ambient pulses and grains, yogurts and desserts, food-to-go and instant noodle pots.
“Bringing nutritious, convenient food solutions that deliver on taste sits at the heart of everything we do at The Gym Kitchen,” Akinwoleola added. “We’re on a mission to expand our offer to a broader target audience of health-focused foodies, catering for different meal occasions.”
The protein pancakes launched in Tesco stores on 2 September, and will be available at Sainsbury’s from 23 September.
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