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Collaboration is king: The rise of food and beverage brand fusions

Collaboration is king: The rise of food and beverage brand fusions

As brands seek to capture new markets, we are witnessing a growing trend of hybrid products that blend both food and drink.

Beverage
7Up unveils limited-edition barbecue condiment range

7Up unveils limited-edition barbecue condiment range

Soft drink brand 7Up is unveiling an exclusive three-piece barbecue condiment range in the UK, developed in partnership with Twisted.

Soft drinks
Labatt Breweries and PepsiCo partner on alcoholic 7Up RTD in Canada

Labatt Breweries and PepsiCo partner on alcoholic 7Up RTD in Canada

Labatt Breweries, AB InBev’s Canadian subsidiary, and PepsiCo have teamed up to launch an alcoholic version of 7Up in Canada.

Beverage
7Up
Dohler | January 2025
Future Livestock | Articles & Category MPU | Dec 2024
Shimadzu | January 2025
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