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7Up debuts new innovations as part of sensory-focused brand campaign

7Up debuts new innovations as part of sensory-focused brand campaign

Keurig Dr Pepper’s 7Up brand has debuted several new flavour innovations as part of its new global brand platform, ‘Super Duper Refresher’.

New products
Carlsberg Britvic expands 7Up range with launch of Pink Lemonade

Carlsberg Britvic expands 7Up range with launch of Pink Lemonade

Carlsberg Britvic has debuted 7Up Pink Lemonade, a zero-sugar variant aimed at enhancing the brand's portfolio amid increasing consumer demand for new beverage options in the flavoured carbonates category.

New products
What’s next in soft drinks? The latest flavour trends shaping the industry

What’s next in soft drinks? The latest flavour trends shaping the industry

We take a look at some of the latest soft drink brands putting a new spin on familiar favourites...

Exclusives
Keurig Dr Pepper unveils new flavour innovations across US soft drinks portfolio

Keurig Dr Pepper unveils new flavour innovations across US soft drinks portfolio

Keurig Dr Pepper (KDP) is unveiling seven new flavour innovations across its US soft drinks portfolio.

New products
Collaboration is king: The rise of food and beverage brand fusions

Collaboration is king: The rise of food and beverage brand fusions

As brands seek to capture new markets, we are witnessing a growing trend of hybrid products that blend both food and drink.

Beverage
7Up unveils limited-edition barbecue condiment range

7Up unveils limited-edition barbecue condiment range

Soft drink brand 7Up is unveiling an exclusive three-piece barbecue condiment range in the UK, developed in partnership with Twisted.

Soft drinks
Labatt Breweries and PepsiCo partner on alcoholic 7Up RTD in Canada

Labatt Breweries and PepsiCo partner on alcoholic 7Up RTD in Canada

Labatt Breweries, AB InBev’s Canadian subsidiary, and PepsiCo have teamed up to launch an alcoholic version of 7Up in Canada.

Beverage
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