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Huel enters instant noodle category with new functional ramen line
UK plant-based nutrition brand Huel has entered the instant noodle category with a new functional ramen line, aiming to ‘disrupt’ a category it says ‘hasn’t innovated in a generation’.
UK food venture builder Lean Kitchen Network has unveiled a new convenience food brand, Hide, debuting exclusively in Tesco stores and online from April 2026.
Birds Eye has unveiled its ‘Get Real’ Protein range, a line of high-protein ready meals designed to provide for nutritious and convenient meal options.
In a move to bolster its presence in the healthy convenience sector, Premier Foods has acquired Merchant Gourmet, a brand known for its ready-to-eat meals centred around pulses and grains.
