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hydration
Why 'hydration for everyone' will drive category growth

Why 'hydration for everyone' will drive category growth

Hint Water's Allison Cullman explores how in 2026, the biggest opportunity in hydration is to "simplify, not amplify," making everyday wellness feel fun and achievable.

Cure Hydration debuts new Peach Mango electrolyte beverage flavour

Cure Hydration debuts new Peach Mango electrolyte beverage flavour

US plant-based functional beverage brand Cure Hydration has added a new Peach Mango flavour to its electrolyte drink line-up.

Air Up adds Dragonfruit-Lychee to scent-based hydration range

Air Up adds Dragonfruit-Lychee to scent-based hydration range

Air Up, a hydration brand known for its scent-based water flavouring system, has expanded its flavour range with the launch of Dragonfruit-Lychee pods.

Recover 180 expands hydration range with two new flavours

Recover 180 expands hydration range with two new flavours

Recover 180 has expanded its hydration range with the launch of two new flavours, Tropical Ice and Orange Cream, as the brand enters 2026.

Beyond Meat enters beverage category with new multifunctional pea protein drinks

Beyond Meat enters beverage category with new multifunctional pea protein drinks

Beyond Meat has announced a milestone update: its entry into the beverage category with the launch of Beyond Immerse, a new line of pea protein drinks.

BodyArmor targets functional hydration market with zero-sugar, caffeinated launch

BodyArmor targets functional hydration market with zero-sugar, caffeinated launch

The latest release contains 95mg of caffeine, 2,290mg of electrolytes – more than traditional sports drinks – and zero sugar.

JonnyPops expands with electrolyte-enhanced mini frozen pops

JonnyPops expands with electrolyte-enhanced mini frozen pops

JonnyPops, the US-based frozen novelty brand known for its colourful, clean-label treats, is launching a new product designed to meet the growing trend of functional indulgence, announcing the launch of No Sugar Added with Electrolytes mini pops, a new addition to its No Sugar Added line up.

Laird Superfood expands hydration line with new Wild Berry and Tropical Punch flavours

Laird Superfood expands hydration line with new Wild Berry and Tropical Punch flavours

Functional food and beverage brand Laird Superfood has expanded its Hydrate line with two new flavours, Wild Berry and Tropical Punch.

ESN expands UK sports nutrition range with two new performance supplements

ESN expands UK sports nutrition range with two new performance supplements

Sports nutrition brand ESN has expanded its UK range with the launch of two new performance supplements: peach-flavoured Ultrapure Creatine Gummies, and 3-in-1 pre-workout formula Crank.

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