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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
hydration



Meiji launches new Bulgaria Drinkable Yogurt Salt Lemon
Meiji is adding a new product to its portfolio, Bulgaria Drinkable Yogurt Salt Lemon, on May 20 2025. This drink, inspired by Bulgaria's traditional yogurt beverage 'Ayran,' aims to meet growing consumer demand for refreshing and hydrating options during the hot summer months.

Thirst for innovation: The new trend driving the sports and active nutrition segment
High-protein products have long dominated the active nutrition category, but now there is an opportunity to capitalise on the next big trend: hydration. FoodBev Media’s deputy editor, Melissa Bradshaw, speaks to some of the companies making a splash in this burgeoning space.




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