The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Thatchers vs Aldi: Could the latest trade mark battle ruling sound the death knell for lookalikes?
Aldi's loss to Thatchers in a landmark trademark case highlights the risks for retailers creating lookalike products & careful brand design.
Unilever launches limited-edition pink products for breast cancer awareness
Unilever will launch a series of limited-edition pink packaging for its brands during Asda’s annual Tickled Pink campaign this October.
Snack attack: What you need to know about the UK ban on junk food adverts before 9pm
To tackle the childhood obesity crisis, the UK government has confirmed that a ban on junk food ads will come in effect on 1 October 2025.
Huel and Zoe advertisements banned, ruled as ‘misleading’ by ASA
Three online advertisements for UK nutrition companies Huel and Zoe have been ruled as ‘misleading’ by the Advertising Standards Authority.
Opinion: The sound of alcohol – An industry in need of a new sonic fermentation process
In the dynamic alcohol category, sound serves as a key player in shaping brand experiences. However, a recent report by amp sound...
New Dilmah iced tea campaign for 2024 showcases the magic of Sri Lanka
Promoted: The new Dilmah Ceylon Iced Tea social media campaign for 2024, 'A Sip of Sri Lanka,' was filmed in some of the country's most striking natural landscapes and tea gardens.
Thinking outside the box: Five of the boldest F&B marketing campaigns
The last year has seen various companies up their marketing campaigns, with witty slogans and eye-catching branding designed to capture the consumers’ gaze.
Insane Grain launches 'Insane Kane' sorghum-based crisps
Insane Grain has launched a brand-new crisp product, Insane Kane Strikin' Hot Crisps, in partnership with footballer Harry Kane.
