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Mondelez invests $40m in generative AI to cut marketing costs
Mondelez is reviewing its marketing strategies through adoption of newly developed generative AI tool aimed at reducing production costs by 30% to 50%.
Mondelēz and Tesco launch sustainable packaging trial for Crunchie multipacks
Mondelēz International has partnered with Tesco to trial a new initiative aimed at reducing plastic packaging for its iconic Cadbury Crunchie multipacks.