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Hendrick’s Gin expands premium portfolio with first new permanent expression in nine years
William Grant & Sons’ Hendrick’s Gin is launching a new permanent addition to its premium gin range, marking the brand’s first line extension since 2017.
Nestlé’s Sanpellegrino moves into functional soda with vitamin-fortified launch
Sanpellegrino is entering the fast-growing functional soda segment with a new line positioned around low calories, zero added sugar and added micronutrients.
Hive Mind targets Gen Z and Millennial drinkers with dark cherry mead launch
Hive Mind has launched a dark cherry variant, signalling a renewed push to bring the honey-fermented beverage back into the spotlight for younger drinkers.