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Snack giant Pladis, owner of the McVitie’s and Jacob’s brands, has today announced a £68 million investment across its UK operations.

Pladis, the parent company of well-known brands such as McVitie’s and Godiva, has revealed the selection of 12 start-ups for its inaugural 2025 Accelerator Programme.

Pladis is venturing into the confectionery market with the introduction of McVitie’s Club Layers Orange. This marks the first time the well-established McVitie’s Club brand will be available in the confectionery sector, aiming to attract a younger consumer demographic.

Pladis is expanding its Flipz range with a new limited-edition flavour: Strawberry Cheesecake-coated pretzels.

Pladis is introducing a new limited-edition flavour to its McVitie’s Digestives range: Raspberry & Cream Pink Digestives.

Global snacking company Pladis has launched a new limited-edition flavour for its popular McVitie’s Jaffa Cakes: Hot Honey.

Pladis has launched an accelerator programme aimed at nurturing early-stage companies in the foodtech, health and sustainability sectors.

Snacking giant Pladis has announced that its CEO, Salman Amin, has stepped down with immediate effect.

Pladis is expanding its Jacob’s Mini Cheddars snacking range with two limited-edition flavours.