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BuzzBallz teams up with Pop-Tarts on limited-edition nostalgia collaboration
RTD cocktail brand BuzzBallz has teamed up with toaster pastry brand Pop-Tarts to launch two limited-edition, nostalgia-inspired offerings in the US market.
Pop Tarts newest launch is its "cosiest flavour yet," aimed at tapping into the consumer trend for comfort with the aroma of freshly baked banana bread.
Kellogg's expands Pop-Tart line with Snickerdoodle flavour
Kellogg's has expanded its Pop-Tarts line with a Snickerdoodle flavour, combining snickerdoodle-flavoured filling with a crunchy cinnamon sugar topping.