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Red Bull
Red Bull launches Summer Edition White Peach energy drink

Red Bull launches Summer Edition White Peach energy drink

Red Bull is set to enhance its portfolio of flavoured energy drinks with the launch of its latest product, Summer Edition White Peach.

Red Bull broadens sugar-free offering with Red Bull Zero launch

Red Bull broadens sugar-free offering with Red Bull Zero launch

Red Bull has announced the global launch of Red Bull Zero, a zero-sugar and zero-calorie version of its Red Bull Original energy drink.

Red Bull launches new Winter Edition beverage flavour

Red Bull launches new Winter Edition beverage flavour

Red Bull is set to expand its seasonal offerings in the energy drink market with the launch of its 2nd Winter Edition flavour, Iced Vanilla.

FoodBev's top five new products of 2024 so far

FoodBev's top five new products of 2024 so far

We've covered some truly stand-out product launches this year, and we want to share our top five favourites with you.

Red Bull releases caruba- and elderflower-flavoured energy drink

Red Bull releases caruba- and elderflower-flavoured energy drink

Red Bull has expanded its presence in the sports and energy drink category with its 2024 summer edition, curuba elderflower.

EU antitrust regulators raid Red Bull premises

EU antitrust regulators raid Red Bull premises

Antitrust regulators have raided the premises of an energy drinks company, confirmed as Red Bull, for suspected violation of EU rules.

Red Bull co-founder Dietrich Mateschitz passes away aged 78

Red Bull co-founder Dietrich Mateschitz passes away aged 78

CEO of Formula One, Stefano Domenicali, said in a statement: “I am deeply saddened by the news that Dietrich Mateschitz has passed away”.

Red Bull debuts new limited edition dragon fruit energy drink

Red Bull debuts new limited edition dragon fruit energy drink

Red Bull has revealed that its latest summer edition energy drink is inspired by the exotic taste of dragon fruit.

Red Bull debuts new limited edition watermelon flavour

Red Bull debuts new limited edition watermelon flavour

Red Bull has launched a new limited-edition watermelon flavour of its original energy drink in South Australia.

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