The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Red Bull is set to expand its seasonal offerings in the energy drink market with the launch of its 2nd Winter Edition flavour, Iced Vanilla.

We've covered some truly stand-out product launches this year, and we want to share our top five favourites with you.

Red Bull has expanded its presence in the sports and energy drink category with its 2024 summer edition, curuba elderflower.

Antitrust regulators have raided the premises of an energy drinks company, confirmed as Red Bull, for suspected violation of EU rules.

Three soft drinks brands featured in the BrandZ Top 100 Most Valuable Global Brands 2015 – Coca-Cola at number eight, Pepsi at 79 and Red...

The first major brand extension since Sugar-Free, the natural and premium Red Bull Simply Cola is soon to launch in six countries.