The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Red Bull has announced the global launch of Red Bull Zero, a zero-sugar and zero-calorie version of its Red Bull Original energy drink.

Red Bull is set to expand its seasonal offerings in the energy drink market with the launch of its 2nd Winter Edition flavour, Iced Vanilla.

We've covered some truly stand-out product launches this year, and we want to share our top five favourites with you.

Red Bull has expanded its presence in the sports and energy drink category with its 2024 summer edition, curuba elderflower.

Antitrust regulators have raided the premises of an energy drinks company, confirmed as Red Bull, for suspected violation of EU rules.

CEO of Formula One, Stefano Domenicali, said in a statement: “I am deeply saddened by the news that Dietrich Mateschitz has passed away”.

Red Bull has revealed that its latest summer edition energy drink is inspired by the exotic taste of dragon fruit.

Red Bull has launched a new limited-edition watermelon flavour of its original energy drink in South Australia.

Three soft drinks brands featured in the BrandZ Top 100 Most Valuable Global Brands 2015 – Coca-Cola at number eight, Pepsi at 79 and Red...