The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Red Bull has revealed that its latest summer edition energy drink is inspired by the exotic taste of dragon fruit.

Red Bull has launched a new limited-edition watermelon flavour of its original energy drink in South Australia.

Three soft drinks brands featured in the BrandZ Top 100 Most Valuable Global Brands 2015 – Coca-Cola at number eight, Pepsi at 79 and Red...

Red Bull has appointed Tim Krieglstein as UK marketing director following the departure of Anoushka Feiler last November, according to a Marketing Magazine report.

The first major brand extension since Sugar-Free, the natural and premium Red Bull Simply Cola is soon to launch in six countries.