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Research highlights affordability and taste as plant-based growth drivers in Europe

Research highlights affordability and taste as plant-based growth drivers in Europe

New analysis of Circana data, by Good Food Institute Europe, shows that improvements in affordability and taste boosted the sales volume of plant-based foods in four of the continent’s leading markets in 2025.

Plant-based
UK’s plant-based food market 'back in growth for first time in years'

UK’s plant-based food market 'back in growth for first time in years'

UK retailer Tesco has reported a surge in demand for chilled plant-based food products for the first time in years, signalling a promising return to growth amid a turbulent period for the category.

Food
Research: How aisle design and packaging can drive milk sales

Research: How aisle design and packaging can drive milk sales

The Agriculture and Horticulture Development Board has released new research aimed at understanding how aisle design and packaging can significantly influence consumer purchasing behaviour in the milk category.

Research
Tesco likely to miss 300% sales growth target for meat alternatives as consumers seek plant-based whole foods

Tesco likely to miss 300% sales growth target for meat alternatives as consumers seek plant-based whole foods

British retailer Tesco has confirmed it is ‘highly unlikely’ to meet its previously announced target of achieving a 300% sales increase within its plant-based meat alternative ranges by December 2025.

Plant-based
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