The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Powerade has launched its newest product, Powerade Xtra Sour, expanding its portfolio of sports drinks with three bold flavours: Cherry Kicker, Grape Shocker and Peach Pucker.

Anheuser-Busch and 1st Phorm have announced the launch of their new energy drink line, Phorm Energy, across the US.

UK sports nutrition brand Warrior has launched its new Creatine+ range, following record sales of its Creatine Monohydrate Powder.

High-protein products have long dominated the active nutrition category, but now there is an opportunity to capitalise on the next big trend: hydration. FoodBev Media’s deputy editor, Melissa Bradshaw, speaks to some of the companies making a splash in this burgeoning space.

Behnaz Shakersain, scientific affairs manager at AstaReal, explains how astaxanthin protects and supports muscles.

MyProtein has partnered with healthy ready meal specialist Kirsty’s to launch a new range of high-protein lunch pots.

MyProtein has collaborated with American flavoured whiskey brand, Southern Comfort, to launch a unique new pre-workout mix.

1440 Foods has boosted its portfolio of sports and active nutrition brands with the acquisition of protein bar brand FitCrunch.

In a move reflecting its expanding role within the health and nutrition sectors, Milk Specialties Global has officially rebranded as Actus N