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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

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Trip
Trip valued at $300m following latest $40m investment round

Trip valued at $300m following latest $40m investment round

Functional beverage brand Trip has reached a $300 million valuation after securing $40 million in new funding from a roster of celebrity investors and growth-stage capital partners.

Trip enters functional hydration with launch of Magnesium + Electrolyte Powder

Trip enters functional hydration with launch of Magnesium + Electrolyte Powder

Calm drinks brand Trip is expanding its functional wellness range with the launch of its first Magnesium + Electrolyte Powder, marking the brand’s entry into the functional hydration category.

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