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General Mills expands Bridgerton tie-up as licensed brands drive growth in baking mixes
General Mills is broadening its Bridgerton-inspired baking portfolio with a Pillsbury Petite Blueberry Scone and returning Betty Crocker Bridgerton baking kits.
General Mills debuts new seasonal offerings for autumn
General Mills is capitalising on consumer demand for seasonal flavours with the introduction of several products aimed at enhancing the autumn experience for food and beverage retailers.
General Mills unveils Wednesday Addams-themed treats ahead of Netflix series launch
Leveraging the popularity of the Netflix series Wednesday, General Mills is set to introduce a new line of limited-edition products under its Betty Crocker brand.
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