The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Innovation
Gatorade responds to demand for healthier options with new lower-sugar variant
PepsiCo’s Gatorade sports drink brand has unveiled Gatorade Lower Sugar, a new variant containing 75% less sugar than the classic Gatorade Thirst Quencher.
PepsiCo’s new portfolio strategy aims to redefine protein boom
PepsiCo has revealed a new portfolio strategy for 2026, centered around multifunctional protein innovation across several brands.
Oxo unveils new bone broth and stock products
Premier Foods’ Oxo stocks brand has unveiled several new lines this month: Bone Broth, Signature Ready-to-Use Stock, and Stock Powder.
Rude Health launches new ‘luxury barista’ alt-milk range ahead of festive season
Rude Health has launched a new premium barista milk alternative range, debuting in two varieties – pistachio and hazelnut – this month (October 2025).
Nestlé puts fruity twist on classic Cheerios with new Very Berry variety
Nestlé has announced the launch of Very Berry Cheerios, providing a fruity twist on its popular O-shaped breakfast cereal.
Moju expands functional immunity shots range with new honey and lemon flavour
UK-based functional beverage brand Moju has expanded its range of immunity shots with the new Honey Lemon variant.
Hive Mind and Rave Coffee create new Second Breakfast coffee honey stout
Welsh meadery and brewery Hive Mind has teamed up with coffee brand Rave Coffee to launch Second Breakfast, a new coffee honey stout innovation.
I.T.S taps into ‘crossbreed fruit’ trend with new flavour line
I.T.S has launched a new ‘crossbreed fruit’ flavour line, tapping into the hybrid fruit trend amid rising interest in new twists on classic favourites across the F&B industry.
Vadasz unveils live cultured and naturally fermented dip range
The Compleat Food Group’s Vadasz brand has expanded its range with a trio of live cultured, naturally fermented dips, claimed to be a first-to-market innovation in the UK.
Opinion: Medium-sized businesses are key to unlocking innovation
Scott Dixon, managing director of The Flava People, explains why medium-sized businesses (SMEs) are vital to unlocking innovation and the unique benefits they bring to the sector.
Diet Coke brings back retro favourites in UK and US for limited time
Diet Coke has relaunched two previous favourite products in the UK and US markets, as the ongoing nostalgia trend continues to drive innovation across the food and beverage industry.
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