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The Compleat Food Group’s Vadasz brand has expanded its range with a trio of live cultured, naturally fermented dips, claimed to be a first-to-market innovation in the UK.

The brand’s entry into the dips market follows consumer research showing that 83% of existing pickles and kimchi shoppers would purchase Vadasz-branded dips if available.

The range includes Kimchi Houmous, Super Beet Kimchi Dip, and Garlic & Dill Pickle Dip. It has been developed to meet growing demand for healthier and flavourful snacking options.

Each dip is plant-based, made with 100% natural ingredients and contains naturally fermented or live cultured and cold brined vegetables as the base. The range aligns with increasing interest in functional, clean label and gut-friendly products.

Kimchi Houmous combines chickpeas and seasoned vegetables with Vadasz’s kimchi to create a ‘rich, creamy and perfectly balanced’ dip that offers an umami take on the classic houmous format. It also provides a source of protein, fibre and healthy fats.

Super Beet Kimchi Dip blends naturally fermented beetroot, red cabbage, carrot and apple with high-protein, fibre-rich cannellini beans. Vadasz describes the dip as ‘earthy and creamy,’ well-suited for pairing with wholegrain or seed crackers, or as a side with cheese boards.

Finally, Garlic & Dill Dip is inspired by Vadasz's well-loved pickles. It combines sauerkraut, pickles and cannellini beans for a tangy and savoury flavour profile. The dip is topped with garlic and dill pickled cucumber, providing the nutritional benefits of cold-brined vegetables.

Yvonne Adam, chief marketing officer at The Compleat Food Group, said: “Dips remain a high-volume, high-frequency category, but many products are still dominated by added sugar, preservatives and artificial ingredients”.

“With this launch, we’re bringing the Vadasz magic of gut-friendly ingredients and bold flavour to a new part of the chiller with a UK-first. These dips will appeal not only to our core pickle and kimchi shoppers, but also to consumers looking for better-for-you snacking that doesn’t compromise on taste.”

The dips are the latest addition to Vadasz range following the launch of its Smacked Cucumbers and Kimchi Shot products earlier this year.

The new dip line is available from Sainsbury’s and Ocado now, with an RRP of £3.50 per 200g dip.