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UK dairy brand All Things Butter has launched a new spreadable butter, alongside non-organic versions of its core salted and unsalted butters.

The spreadable variant contains four ingredients – British cream, rapeseed oil, water and salt – and is free from palm oil, artificial colouring and preservatives. The product is positioned as having one of the lowest oil contents among similar spreadables currently on the UK market.

The launch responds to rising demand for natural, minimally processed foods, offering consumers a simpler alternative to existing spreadables that can contain up to 13 ingredients.

All Things Butter is also introducing non-organic versions of its salted and unsalted butters, aimed at offering a more accessible price point without compromising quality. The conventional SKUs are also churned at Brue Valley Farm using 100% British cream, maintaining the same taste and texture as the brand’s organic range.

Toby Hopkinson, co-founder of All Things Butter, said “At All Things Butter, we’re continually evolving our range to ensure there’s a butter to suit every table and taste – from modern foodies to busy families seeking convenience without compromise. Our new Spreadable Butter is a natural step forward, bringing our unbeatable quality to consumers seeking convenience whilst continuing to champion British dairy.

All Things Butter Spreadable is priced at £3.45, with the new conventional butters retailing at £2.85. Both are available via Ocado this month.