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Cartwright & Butler has launched its limited-edition Dubai Style Truffles, now available in several major UK retail outlets and online platforms. This new product aims to capture the growing consumer interest in unique flavour profiles and premium confectionery.

Dubai Style Truffles feature a combination of creamy pistachio ganache and knafeh crunch, all encased in a milk chocolate shell, and topped with a vibrant yellow and green drizzle. Priced at £18, these truffles are positioned as both a luxurious gift option and an indulgent after-dinner treat.

The initial rollout includes prominent retailers such as John Lewis, Moonpig, World Duty Free, WH Smith Travel and Fenwick. Additional listings are expected later in the year at Liberty London, William Sonoma, Brown Thomas in Ireland and El Corte Inglés in Spain, among others. The product is also set to appear in select independent retailers and upscale hotels, including Flemings of Mayfair.

FEATURE: Dubai chocolate is the sweet sensation flying off shelves worldwide, but can any company claim it as their own? With everyone from Lindt to Aldi jumping on the viral bandwagon, Isabelle Tate from Reddie & Grose explains how businesses can protect their version of this Middle Eastern-inspired treat and what trademark challenges lie ahead. Read the article here.

Tony Arnett, managing director of Cartwright & Butler, noted that the company has a longstanding tradition of creating quintessentially British treats while also embracing innovative flavours. "Our specialist NPD development team has been working on perfecting our Dubai Style Truffles, and they are poised to become a new favourite," he said.

The introduction of the Dubai Style Truffles follows the brand's successful launch of its Cocoa Dusted Dark Chocolate Pistachios last year, which highlights Cartwright & Butler's commitment to tapping into current flavour trends. The new truffles join an existing range that includes Sea Salted Caramel and Champagne Truffles, all presented in elegantly designed pastel tins.

As consumer preferences shift towards premium and experiential products, Cartwright & Butler aims to leverage its craftsmanship to capture market share in the luxury confectionery segment. The company’s focus on using high-quality ingredients, such as 10% pistachio paste and a minimum of 35.1% cocoa solids, aligns with industry trends favouring transparency and quality in food products.