The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Rockstar Energy expands product line with new tropical flavours
PepsiCo-owned Rockstar Energy has introduced two new flavours to its energy drink portfolio: Punched Pineapple and Boom Piña Colada.
Celsius Holdings introduces new flavour as part of Vibe line expansion
Celsius, a player in the functional beverage sector, has announced the launch of a new flavour in its Celsius Vibe line, named Retro Vibe.
Celsius launches sparkling strawberry passionfruit flavour for 2025
Functional beverage producer Celsius has introduced its first flavour for 2025: sparkling strawberry passionfruit.
Oasis Energy Drink introduced as a guilt-free alternative for busy lifestyles
Oasis has launched its innovative energy drink, promising a natural and sustained energy boost tailored for consumers with busy lifestyles.
Molson Coors expands beverage portfolio with majority stake in Zoa Energy
Molson Coors Beverage Company says it will acquire a majority stake in Zoa Energy, a brand founded by Dwayne 'The Rock' Johnson and others.
STōK Cold Brew expands portfolio with new energy brew
Danone-owned brand STōK has launched a new product aimed at the increasingly competitive energy beverage market: STōK Cold Brew Energy.
Keurig Dr Pepper to acquire Ghost Lifestyle, expanding energy drink portfolio
KDP has signed a definitive agreed to acquire Ghost Lifestyle and Ghost Beverages, making a move in the fast-growing energy drink sector.
Celsius Holdings expands Essentials line with two new flavours
Celsius Holdings expands Essentials line with two new flavours