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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

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Yerba Madre launches first seasonal flavour under new brand identity

Yerba Madre launches first seasonal flavour under new brand identity

Yerba Madre has launched its first seasonal beverage as part of a broader strategy to innovate within the ready-to-drink yerba mate market.

Trolli and Mountain Dew collaborate to capture Gen Z snacking trends

Trolli and Mountain Dew collaborate to capture Gen Z snacking trends

Ferrara's Trolli brand has teamed up with PepsiCo's Mountain Dew to launch an exciting new product line that merges the worlds of sour gummy candy and energy beverages.

Monster Energy debuts zero-sugar grapefruit flavour to expand Ultra series

Monster Energy debuts zero-sugar grapefruit flavour to expand Ultra series

Monster Energy has launched its latest product, Monster Ultra Fantasy Ruby Red, a grapefruit-flavoured addition to its popular zero-sugar Ultra series.

The next natural step? Liquid Death moves into energy drinks

The next natural step? Liquid Death moves into energy drinks

Liquid Death, the edgy beverage brand renowned for its bold, metal-inspired marketing and canned water, is poised to make an entry into the energy drink market.

Red Bull introduces new sugar-free Lilac Edition drink

Red Bull introduces new sugar-free Lilac Edition drink

Energy drink brand Red Bull is expanding its flavoured sugar-free range in the UK with the launch of Red Bull Sugarfree Lilac Edition.

InvestBev makes six-figure investment in Lucky Energy Drinks as part of expansion into functional and wellness market

InvestBev makes six-figure investment in Lucky Energy Drinks as part of expansion into functional and wellness market

Adult beverage private equity firm InvestBev has announced a six-figure investment in clean energy drink brand Lucky Energy Drinks.

Anheuser-Busch and 1st Phorm launch new energy drink line, Phorm Energy

Anheuser-Busch and 1st Phorm launch new energy drink line, Phorm Energy

Anheuser-Busch and 1st Phorm have announced the launch of their new energy drink line, Phorm Energy, across the US.

Coca-Cola Europacific Partners launches new guava flavour for Relentless energy drinks

Coca-Cola Europacific Partners launches new guava flavour for Relentless energy drinks

Coca-Cola Europacific Partners (CCEP) has unveiled a new flavour for its Relentless energy drink line, introducing a tangy Guava variant aimed at capitalising on the growing demand for flavoured energy beverages, particularly among Gen Z consumers in the UK.

Heineken UK invests in Tenzing, marking entry into energy drink sector

Heineken UK invests in Tenzing, marking entry into energy drink sector

In a strategic move to diversify its portfolio, Heineken UK has made a minority investment in Tenzing, a natural energy drink brand recognised for its plant-based offerings.

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