The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Red Bull has launched its first-ever Spring Edition, introducing a Cherry Sakura flavour to its growing Red Bull Editions range.

Celsius Holdings has appointed Christy Jacoby and John Short to its board of directors, following the resignation of Israel Kontorovsky and Michael Del Pozzo with immediate effect.

UK natural energy drink brand Tenzing is expanding beyond caffeine-led propositions with the launch of a new functional sub-range, Natural Energy+.

Nichols is stepping up its expansion in the energy drinks category with the launch of Vimto Energy Tropical Cooler.

For beverage makers, a shift towards 'calm energy' shift represents a new frontier in functional innovation, as Jenna Zhang, founder of SipZen, explains.

The latest release contains 95mg of caffeine, 2,290mg of electrolytes – more than traditional sports drinks – and zero sugar.

The flavour features a blend of juicy red berries, cherries, pineapple sweetness and citrus zest, rounded off with refreshing notes of mango and kiwi.

Tony Guilfoyle, CCO at Celsius Energy Drinks, explains how sugar-free products are not only driving market growth and innovation but also signalling a broader movement towards healthier functional beverages that meet the evolving needs of today’s health-conscious consumers.

Unwell Hydration has rebranded as Unwell Beverages to mark its move into a broader portfolio of functional, better-for-you drinks.