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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

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Celsius Holdings says it has achieved 80% transition of Alani Nu integration

Celsius Holdings says it has achieved 80% transition of Alani Nu integration

Celsius Holdings has made substantial progress in the integration of Alani Nu, as the company strengthens its position in the competitive energy drink market.

Energy drink brand Gorgie introduces seasonal Cranberry Party Pop flavour

Energy drink brand Gorgie introduces seasonal Cranberry Party Pop flavour

US-based natural energy drink brand Gorgie has added a limited-edition seasonal flavour to its line-up: Cranberry Party Pop.

Productive Health launches functional energy drink Autofocus

Productive Health launches functional energy drink Autofocus

Health and wellness brand, Productive Health Co has unveiled its latest innovation, Autofocus, a new functional beverage positioned as a cleaner, smarter alternative to traditional energy drinks and coffee.

Nutrabolt launches C4 Ultimate Energy x Godzilla beverage

Nutrabolt launches C4 Ultimate Energy x Godzilla beverage

Nutrabolt is set to launch a collaboration that merges pop culture with performance: C4 Ultimate Energy x Godzilla.

Tenzing launches Peach & Honey Melon flavour

Tenzing launches Peach & Honey Melon flavour

Natural energy drink brand Tenzing has unveiled its latest flavour, Peach & Honey Melon, set to hit shelves mid-September.

Red Bull introduces new Winter Edition drink: Fuji Apple and Ginger

Red Bull introduces new Winter Edition drink: Fuji Apple and Ginger

Red Bull has introduced its latest Winter Edition energy drink flavour ahead of the season, Fuji Apple and Ginger, available with and without sugar.

UK Government moves to ban sale of high-caffeine energy drinks to under-16s

UK Government moves to ban sale of high-caffeine energy drinks to under-16s

The UK government has announced a decisive policy shift aimed at protecting the health of children by banning the sale of high-caffeine energy drinks to under 16s.

Yerba Madre launches first seasonal flavour under new brand identity

Yerba Madre launches first seasonal flavour under new brand identity

Yerba Madre has launched its first seasonal beverage as part of a broader strategy to innovate within the ready-to-drink yerba mate market.

Trolli and Mountain Dew collaborate to capture Gen Z snacking trends

Trolli and Mountain Dew collaborate to capture Gen Z snacking trends

Ferrara's Trolli brand has teamed up with PepsiCo's Mountain Dew to launch an exciting new product line that merges the worlds of sour gummy candy and energy beverages.

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