Ritter Sport expands US retail footprint with new fall chocolate formats

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German chocolate brand Ritter Sport is expanding its presence in the US this fall with a nationwide Target launch, new large-format DUO bars and a trio of caramel-focused seasonal products.

Beginning this month, Ritter Sport’s 7.7-ounce DUOs bars will roll out to 900 Target stores nationwide, bringing the brand’s larger-format chocolate offering to a major US mass retailer. The range includes Sweet & Salty DUO and the new Cookie DUO.

Sweet & Salty DUO combines caramel cream and salty butter biscuit pieces with chocolate brownie, while Cookie DUO pairs chocolate cream with crunchy cookie pieces on one side and vanilla cream with cocoa and vanilla biscuit pieces on the other. Both combinations are covered in milk chocolate.

The Target expansion comes alongside three new seasonal caramel products designed for fall. Mixed Caramel Minis features three varieties, Caramel Pretzel, Caramel Popcorn and Double Caramel Crunch, in a stand-up seasonal bag. Caramel Choco Cubes, meanwhile, offer bite-sized milk chocolate with two layers of caramel.

The launches build on the popularity of Ritter Sport’s Salted Caramel offering in the US, with the brand leaning into the combination of caramel and salt across its latest seasonal range.

Chris Avery, vice president of sales for Ritter Sport USA, said: “Ritter Sport’s premium German chocolate starts with high-quality ingredients, but it comes to life through exciting flavour combinations and formats that keep consumers eager to discover what’s next from the brand. From our new DUO bars to the fall caramel innovations, we’re continuing to bring fresh chocolate experiences to the category that align with the season, while staying true to the commitment to quality, variety and innovation that we are known for.”

The DUO bars will be available at Target and World Market, with suggested retail prices starting at $9.75. The Salted Caramel and Mixed Caramel Minis Fall Stand-Up Bags, along with the Caramel Choco Cubes Fall Stand-Up Bags, will be sold through retailers including Publix, CVS, Kroger, The Fresh Market, Raley’s, Hy-Vee and Woodman’s, with prices starting at $6.89.

Ritter Sport USA vice president of marketing Sara Famulari said: “At Ritter Sport, we see chocolate as a companion for both everyday moments and special occasions. From our seasonal innovations to our everyday portfolio, we’re committed to making high-quality chocolate that fits naturally into the moments consumers enjoy most.”

According to Nielsen data cited by the company, Ritter Sport was the fastest-growing premium chocolate brand in the U.S. for the 52 weeks ending July 11, 2026, across total US all-outlets combined.

Founded in 1912, family-owned Alfred Ritter is headquartered in Waldenbuch, Germany, and operates a second production facility in Breitenbrunn, Austria, alongside subsidiaries in international markets. The company employs approximately 1,900 people and reported sales of €605 million in 2024. Its Ritter Sport and Amicelli brands are sold in more than 100 countries.