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UK-based organic flour brand Doves Farm is set to enhance its product line-up with the introduction of Organic Ancient Grain Spelt Flakes.

This new offering, available from September at an RRP of £3.75 for a 375g pack, reflects the company’s commitment to meeting the growing consumer demand for healthy, clean label breakfast options.

The spelt flakes are crafted from just two ingredients: organic whole spelt and organic corn syrup. They are marketed as light, crispy and free from artificial additives, making them a nutritious choice that is high in fiber and a source of protein.

This product appeals to health-conscious consumers seeking simple yet wholesome breakfast solutions.

Clare Marriage, co-founder of Doves Farm, highlighted the significance of this launch in the context of current market trends.

“The introduction of our Spelt Flakes addresses the rising demand for ancient grains in the UK, where spelt flour volume has increased by 5.4% over the past year,” she noted. “Moreover, it responds to consumer concerns regarding ultra-processed foods and the desire for clean label products.”

The launch is particularly timely for retailers looking to capture the attention of eco-conscious shoppers. Certified by the Soil Association, the new spelt flakes align with the increasing consumer preference for sustainable and organic food options.

Marriage added: “Spelt is one of our hero grains, known for its nutty flavor and nutritional benefits. Our Spelt Flakes fill a significant gap in the market, bringing this ancient grain to the breakfast aisle in a convenient format.”

Doves Farm has positioned itself as a pioneer in the organic sector since its establishment in 1978, with a diverse range of products that includes 24 different types of flour and various organic food items.

The company has been instrumental in reintroducing ancient grains to the UK market, offering options such as Einkorn, Emmer and Khorasan alongside its traditional flours.