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GNT has expanded its plant-based Exberry Organics natural colour portfolio with the launch of a new vibrant pink solution.

Exberry Organics Brilliant Pink is a liquid-based concentrate made from purple sweet potatoes grown in compliance with EU and US organic standards. It is created using physical processing methods and supports simple label declarations, such as ‘concentrate (sweet potato)’ in the EU and ‘organic vegetable juice for colour’ in the US.

The new shade provides a bright pink colour designed to perform well in formulations that require high heat processing. It is well-suited to low-pH applications including beverages, gummies, chewy toffees, frozen desserts, yogurt and fruit preparations.

Anne van der Meijde, product manager at GNT Group, said: “The organic sector is seeing renewed interest as consumers look for more natural and sustainable food and drink, but there can be a perception that these products are less indulgent”.

“Exberry Organics Brilliant Pink helps manufacturers create attractive, appetising organic products without having to compromise on the ingredient list.”

The Brilliant Pink solution is the latest to join the Exberry Organics range, which features existing options across a broad spectrum of shades including pink, red, purple, blue, green, orange and yellow.