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Plant-based meat alternatives brand La Vie has introduced what it claims is a category-first innovation in the UK: Vegan Salami Sticks, rolling out this month for Veganuary.

The French brand, which specialises in developing plant-based alternatives to pork using a patented fat technology, launched the salami stick product in Waitrose and Ocado nationwide on 2 January 2026.

This latest launch builds on La Vie’s existing bacon and ham alternative portfolio, expanding the brand’s presence in everyday snacking occasions.

Available in two varieties, Classic and Spicy, the sticks are described as ‘juicy, meaty and full of flavour’. They are made from wheat, vegetable proteins, natural spices and fruit flavourings, formulated with a simple ingredients list and without artificial colours, flavours, preservatives and nitrates.

The sticks are high in protein (34g per 100g) and offer a source of fibre. They also contain around 20% less saturated fat and 30% less salt than leading pork-based salami snack sticks, La Vie said, while delivering significantly fewer calories.

Each 75g pouch contains six sticks, designed to offer a convenient, on-the-go protein hit for vegans, vegetarians, flexitarians and meat lovers alike.

According to La Vie, the product portfolio generates 88% less CO2, uses 82% less water and requires 74% less land than conventional pork, responding to demand for more environmentally sustainable protein choices.

Romain Jolivet, chief marketing officer at La Vie, said: “At La Vie, we’ve always believed that people don’t change what they eat because they’re told to, but because they want to. Changing a habit is far easier when the alternative feels just as indulgent, just as social and far more enjoyable.”

He added: “With our Vegan Salami Sticks, we’re proving that when you truly win on taste, texture and health, the switch away from pork becomes effortless”.