The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Lo Secco Prosecco DOC Brut Nature has launched in the US, providing a zero-sugar, low-calorie and vegan sparkling wine option for ‘today’s wellness-minded consumer’.

Crafted in Italy’s Veneto wine region, Lo Secco Brut Nature delivers a ‘crisp, vibrant’ expression with bright notes of white peach, pear and apple. The 11% ABV drink caters to health-conscious consumers seeking clean and natural ingredients, bright flavours and nutritional transparency.

Lo Secco said the drink is especially suitable for Mediterranean, keto, paleo and GLP-1 lifestyles. Wine and spirits veteran Monika Elling, the brand’s founder and CEO, drew inspiration from her background in nutritional psychology and athletic performance.

“Lo Secco is for those who want to celebrate without compromise,” she commented. And while the zero-sugar drink does offer a low-calorie option, Elling emphasised that the “conversation shouldn’t be about calories”.

She added: “100 calories of ice cream and 100 calories of meat affect our metabolism differently. Sugar isn't needed in our wellness and nutrition routines. Choosing a more thoughtful direction in wine doesn't mean sacrificing what matters.”

Lo Secco Prosecco Brut Nature is available now at select retailers and restaurants in Connecticut, US, as well as online at an SRP of $24.99 per 750ml bottle.