Global cocktail and spirits provider Lucas Bols has announced the launch of Bols Ready to Enjoy Cocktails.
The latest addition to the company’s portfolio will feature five signature cocktails: Bols Margarita Azul is described as “tangy and refreshing” (ABV 14.9%); Bols Espresso Martini is “rich and smooth (ABV 14.9%); Bols Red Light Negroni is “bittersweet and complex” (ABV 21.9%); Bols Very Old Fashioned is “aromatic and intense” (ABV 30%); meanwhile, Bols Pornstar Martini is “exotic and fresh” (ABV 14.9%).
Each cocktail comes in a unique 200ml tube made from sustainable packaging, as well as two larger sizes (375ml and 700ml).
Huub van Doorne, CEO Lucas Bols said: “Lucas Bols wants to inspire consumers by bringing the magic of cocktails home. With our Ready to Enjoy Cocktails, crafted with our famous Bols liqueurs, vodka and genever, we are tapping into the rapidly growing category of ready to serve cocktails. We prioritised superior quality, convenience and sustainable packaging to revolutionise the cocktail experience at home. Our Bols Cocktail Tubes illustrate our leading position in the development of the global cocktail market.”
The new cocktails debut in the US and the company’s native country the Netherlands this autumn.
© FoodBev Media Ltd 2021
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