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M&S teams up with Zoe to launch new gut shot
FoodBev Media

FoodBev Media

4 January 2024

M&S teams up with Zoe to launch new gut shot

UK supermarket Marks & Spencer has teamed up with nutrition-science company Zoe in a “world-first” collaboration after a year of product development. The retailer has partnered with Zoe to bring its science to “millions” of M&S customers through the launch of the M&S Food x Zoe Gut Shot. The Zoe x M&S Food Gut Shot is a creamy drink made with British whole milk, kefir, berries and colourful plants including baobab and pomegranate. The shots contain no added sugar or sweeteners, artificial gums or emulsifiers and are packed with over 5 billion live cultures from 14 strains of friendly bacteria – they are high in fibre and provide a source of calcium. Alex Freudmann, managing director of M&S Food, said: “We always ensure a healthy choice is a delicious choice, and we’re proud to be at the forefront of gut health innovation. The M&S Food x Zoe Gut Shot combines the nutrition science expertise of Zoe with the magic of M&S Food quality, innovation and product development.” Jonathan Wolf, co-founder and CEO Zoe, added: “At Zoe our mission is to improve the health of millions. We run the world’s largest microbiome and nutrition research study, with hundreds of thousands of members and bring expert-led science to the world via our free podcast, published research and social channels. But there’s a lot more that can be done to change the way the world understands nutrition. I’m glad we’ve partnered with M&S to bring this delicious product to supermarkets across the nation, helping more people to improve their gut health.” The gut shots are available to purchase in M&S stores nationwide for an RRP of £2. A free gut health guide will be provided with every purchase. Separately, this month M&S launched a ‘Good Gut’ range with more than ten products, including cereals, yogurts and drinks.

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