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Mars has launched new Easter-themed M&M’s in White Chocolate Marshmallow Crispy Treat. M&M'S White Chocolate Marshmallow Crispy Treat is inspired by the popular rice crisp desserts, featuring a sweet and crunchy rice crisp centre coated with rich white chocolate and decorated in pastel-coloured candy shells. "At Mars, we know core seasonal moments, like Easter, are an important occasion as people come together to celebrate with friends and family," said Tim LeBel, president of Sales at Mars Wrigley. He added: "Mars is focused on delighting shoppers with products that have become holiday traditions, while also introducing them to new seasonal flavour combinations, delivering moments of happiness with our products at the centre of consumer celebrations." M&M'S White Chocolate Marshmallow Crispy Treat is available at US retailers throughout the season for $4.49 for a 7.44oz bag.