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UK pulse and grain brand Merchant Gourmet has entered the rice category with the launch of its new range of microwaveable rice pouches. The brand said it seeks to ‘re-energise’ the microwaveable rice category with new, gourmet flavour combinations made using wholegrains and additional plant-based ingredients such as sunblush tomatoes and alphonso mango. Launched in Sainsburys and Ocado this month, the new range is available in four varieties: Moreish Sunblush Tomato & Basil; Zesty Coconut & Lime Leaf; Spiced Mango, Chilli & Lime; and Simply Cooked Wholegrain Brown, Red & Wild Rice. Merchant Gourmet said the launch responds to growing consumer demand for exciting, global flavours and healthier types of rice. Each pouch offers a source of fibre, is low in fat and sugar and contains no artificial flavours or preservatives. Richard Peake, managing director at Merchant Gourmet, said: “Our latest launch seeks to shake up the category, adding the quality ingredients and exceptional flavour that Merchant Gourmet is known for, whilst introducing exciting innovation to the rice category”.