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Mondelēz International to invest $5m in Singapore innovation hub
Siân Yates

Siân Yates

29 May 2024

Mondelēz International to invest $5m in Singapore innovation hub

Mondelēz has announced the launch of its Regional Biscuit and Baked Snacks Lab and Innovation Kitchen in Singapore, marking a significant investment of over $5 million. This initiative builds on the company's commitment to spearheading innovation and product development across Southeast Asia, Australia, New Zealand and Japan. The facility was inaugurated by Chan Ih-Ming, executive vice president of the Singapore Economic Development Board, in a ceremony attended by key dignitaries and Mondelēz executives. The new hub will serve as a Centre of Excellence, driving creative development in the biscuits and baked snacks category. Deepak Iyer, executive vice president and president AMEA at Mondelēz, said: “At Mondelēz International, we are dedicated to pushing the boundaries of food innovation and product development. Through collaborative efforts, we aim to create a dynamic space where creative ideas can flourish and contribute to the development of new innovative products for our consumers.” The facility expands the capabilities of the company's existing Singapore Technical Centre, originally established in 2006 and expanded in 2018 to focus on gum and candy innovation. The new lab focuses on co-innovation, aligning with Mondelēz’s mission to offer 'the right snack, for the right moment, made the right way'. It aims to enhance mindful snacking through portion control, flavour innovation and diverse product formats. The Singapore Technical Centre currently boasts expertise in product development, packaging, process technology development, consumer science, analytical science, ingredient research, and scientific and regulatory affairs. This expansion will bolster these capabilities, fostering deeper consumer-driven innovation and operational efficiency. Ih-Ming highlighted the strategic importance of this investment: “The expansion will capitalise on opportunities presented by the rising Asian middle class and a growing appetite for premium and responsible snacking experiences. Singapore, which is at the heart of Southeast Asia and boasts a vibrant food ecosystem, presents an ideal location for such endeavours.” He added: “We are proud to stand alongside Mondelēz International as they embark on this new and exciting journey to delight consumers with every bite!” More news from Mondelez

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