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Mondelēz International is expanding its Sour Patch Kids candy portfolio with the introduction of new watermelon-flavoured jelly beans. Launching ahead of Easter, the new offering comes in a 13oz bag and joins a soft and chewy watermelon candy product in the brand’s range of watermelon-flavoured treats. With an SRP of $3.00, Sour Patch Kids Watermelon Jelly Beans will be available at retailers nationwide. Sour Patch Kids recently partnered with Conagra Brands-owned Snack Pack to launch new ‘sour and sweet’ Juicy Gels.
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