top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Rafaela Sousa

Rafaela Sousa

10 July 2024

Sour Patch Kids and Snapple partner on new sweets

Sour Patch Kids and Snapple partner on new sweets

Mondelēz International-owned brand Sour Patch Kids has partnered with Snapple to introduce new flavours inspired by Snapple's juice drinks.


For a limited time, Sour Patch Kids Snapple fruit-flavoured mix candy will be available in three flavours: Mango Madness, Kiwi Strawberry and Fruit Punch.


Grace Howard, innovation brand manager at Mondelēz International, said: "At Sour Patch Kids, we're always looking for inventive ways to introduce new flavours and spark excitement among our fans. And what better way to do that than by partnering with Snapple, whose iconic juice drink flavours perfectly complement our sour-then-sweet experience."


Kelli Freeman, senior vice president of marketing at Keurig Dr Pepper, Snapple's parent company, added: "Joining forces with a fellow Gen-Z favourite like the Sour Patch Kids brand allows us to give Snapple fans a delicious new way to treat themselves to their favourite Snapple flavours, and supports the brand's vision to inspire a more flavourful world".


Sour Patch Kids Snapple-flavoured sweets are available at all major national retailers in a 3.61oz bag for $1.28 and 8.02oz bag for $2.88.


#Mondelēz #SourPatchKids #US

Related posts
FoodBev's top ten partnerships & collaborations for 2024 so far
Partnership

FoodBev's top ten partnerships & collaborations for 2024 so far

Oreo and Sour Patch Kids partner to release new sweet and sour cookies
Confectionery

Oreo and Sour Patch Kids partner to release new sweet and sour cookies

Mondelēz's Sour Patch Kids launches lemonade-inspired flavours
Confectionery

Mondelēz's Sour Patch Kids launches lemonade-inspired flavours

Mondelēz unveils Sour Patch Kids Watermelon Jelly Beans
New products

Mondelēz unveils Sour Patch Kids Watermelon Jelly Beans

Conagra Brands unveils Sour Patch Kids Juicy Gels
New products

Conagra Brands unveils Sour Patch Kids Juicy Gels

Mondelēz and Post Consumer Brands unveil new cereal in US
New products

Mondelēz and Post Consumer Brands unveil new cereal in US

DSM | Leader
bottom of page