The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

As the holiday season approaches, Nestlé Toll House is set to attract consumers with the launch of three limited-edition cookie dough flavours designed to enhance festive baking experiences.

The new Peppermint Cocoa Cookie Dough joins returning favourites Milk Chocolate M&M'S Minis Holiday Sugar Cookie Dough and Santa’s Cookie Dough, aiming to capture the spirit of the season and drive sales in the competitive food and beverage market.

Nestlé Toll House's latest offerings are crafted to evoke nostalgia and promote family traditions around holiday baking. Peppermint Cocoa Cookie Dough features a rich cocoa base infused with red and white peppermint chunks, creating a unique blend of chocolate and mint that is expected to resonate with consumers seeking festive flavours.

The returning Milk Chocolate M&M'S Minis Holiday Sugar Cookie Dough combines classic sugar cookie dough with vibrant red and green M&M'S, appealing to families looking for fun and interactive baking experiences. Santa’s Cookie Dough, enriched with brown butter and real chocolate morsels, adds an indulgent twist to the traditional chocolate chip cookie.

Each 14 oz package is designed to yield approximately 20 cookies and is priced at an MSRP of $3.86, with availability at retailers nationwide.

Kate Boeding, head of marketing at Nestlé Toll House, said: “Many of the best memories around the holidays connect to baking at home with Nestlé Toll House”. This sentiment is likely to resonate with consumers, positioning the brand as a facilitator of cherished family traditions.

The introduction of these limited-edition flavours is not only a response to consumer demand for seasonal products but also a strategic move to boost brand visibility during a critical sales period.

The holiday season is traditionally a peak time for baking products, and Nestlé Toll House's new offerings are poised to capture market share from competitors.

In addition to the holiday doughs, Nestlé Toll House is also set to launch a second batch of its innovative Cookie Tacos, a unique fusion of cookies and tacos, on November 6. The first drop sold out in under three minutes, indicating strong consumer interest and potential for significant sales growth.