Premier Protein unveils new Indulgence protein shake line

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Melissa Bradshaw

20 January 2025

New products

Premier Protein unveils new Indulgence protein shake line

Protein snacks and drinks brand Premier Protein has unveiled a new line of ‘mega rich, dessert-worthy’ shakes that contain 30g of protein and 3g of sugar, tapping into demand for better-for-you indulgence.

Each beverage in the new Premier Protein Indulgence line contains 170kcal, available in four flavours inspired by confectionery chocolates and treats: Decadent Dark Chocolate, Salted Caramel Truffle, Chocolate Covered Strawberry and White Chocolate Raspberry.

All flavours are available in RTD beverage format, with an additional protein powder format available in Salted Caramel Truffle flavour. They are designed to keep consumers feeling full in the afternoon, as well as to satisfy late-night dessert cravings.

The shakes also contain 25 vitamins and minerals, including antioxidants vitamins C and E, to support the immune system, bone health and metabolism. Additionally, they are low-fat, gluten-free and contain no artificial colours.

Premier Protein Indulgence can be found in Walmart stores across the US, as well as online and via Amazon.

#PremierProtein #US