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*The V8 brand is updating its classic 'Could've Had A V8' advertising campaign with a new twist to motivate people to get more vegetables in their diets. *

'Long Live Vegetables' features real people, over the age of 60, who all have two things in common – they're extraordinarily active for their age, and they drink V8 100% vegetable juice nearly every day.

In the ads, an 83-year-old competitive water skier, 66-year-old wingsuit flyer and 67-year-old stunt car driver are seen in action, but their ages aren't obvious. As the ads play out, the truth is revealed, creating a 'wow' moment for viewers. The spots end with: "'Could've had a V8', she/he just did."

This is the first time the V8 brand has used real people in its advertising, as opposed to actors. Senior Brand Manager Greg Dolan said the idea of using 'super seniors' was born out of the brand's mission to help nourish people's lives and motivate them to get more vegetables every day, as part of a healthy, active lifestyle.

"For most people, the expectation is that getting older means slowing down," said Dolan. "We took a different approach with 'Long Live Vegetables' by using real people's extraordinary stories as inspiration for everyone to live life to the fullest, no matter what their age."

In fact, the casting call specifically sought adults over the age of 60 who engaged in strenuous activity, had a youthful vibrancy and would be seen as everyday heroes to typical people. And, of course, they had to be regular V8 drinkers.

One of the people selected for the ads, 83-year-old Frances Woofenden of West Palm Beach, Florida, said she hopes this campaign excites people to try new things, including getting more vegetables in their diets.

"When I heard about the search for people to star in the 'Long Live Vegetables' campaign, I was excited to try out. I love V8, and I want to help educate others about how easy and important it is to get more vegetables in your diet," said Woofenden.

"Eating healthy and getting regular exercise have been key factors in my ability to competitively water ski at the age of 83, and if I can do it, I believe others can too."

In addition to the three television commercials, the 'Long Live Vegetables' campaign also includes four print ads that feature two other personalities, Dr. Sherman Bull, the oldest person to summit Mt. Everest at the age of 64 and Joyce Gladstone, 75, winner of the senior karate board-breaking championship.

The campaign, created by Young & Rubicam, New York, will run on television, in print publications and online starting in November.