The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
UK-based craft beer brand Beavertown Brewery has introduced the country's first mojito lager – named Spicy Boi – as part of its festive range.
This brew, along with the return of the brewery's Frozen Neck glitter beer, aims to capture the spirit of the holiday season while appealing to a growing trend for unique flavour profiles in the beverage market.
Spicy Boi, a Mexican lager infused with mojito-inspired flavours, is designed to offer a refreshing twist for holiday gatherings. With an ABV of 5%, it aims to provide a zesty and invigorating option for consumers looking to enhance their festive experiences.
Beavertown's decision to create a mojito lager reflects the increasing consumer interest in hybrid beverages that blend traditional beer styles with other popular drink flavours.
Dive into the growing trend of beer cocktails in our latest feature here – find out why they’re taking the drinks world by storm.
In addition to Spicy Boi, Beavertown is reintroducing Frozen Neck, a Snow Globe Session IPA characterised by its frosty, glittery finish. This beer not only appeals to the visual aspect of drinking but also taps into the current trend of aesthetic beverages that are Instagram-worthy, enhancing the overall drinking experience.
The festive line-up also includes Live Laugh Love Buck’s Fizz IPA, a beer that captures the essence of the classic brunch cocktail, and Very Cherry Cola Cherry Rye IPA, which combines nostalgic cherry cola flavours with a robust rye finish. Both offerings highlight Beavertown’s commitment to creativity and innovation in the brewing process, catering to diverse consumer tastes during the holiday season.
The brewery's production capabilities have grown substantially, with an output of up to 90 million pints annually from its Enfield facility, reflecting the increasing demand for craft beers.
#Beavertown #beer #beercocktail #seasonallaunches #flavour #UK
