Cheez-It introduces gluten-free crackers

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Mars-owned Cheez-It has introduced its original crackers in a gluten-free version.

The launch marks one of the most highly requested innovations in the brand’s history, bringing the well-known cheesy flavour to the gluten-free community for the first time. The launch also leads a line-up of new snacks delivering new flavours and variety.

Made with 100% real cheese, Cheez-It Original Gluten Free crackers deliver the same satisfying balance of toasted cheese, a hint of salt and signature tang fans have craved for generations – now made for more to enjoy at $4.49 for a 9 oz. box. After much anticipation, the product was created in direct response to years of fan demand from those who've transitioned to gluten-free diets or who have never been able to experience Cheez-It before.

"Cheez-It fans have been asking for a gluten-free option for years, and we're thrilled to finally deliver it – with the same irresistible taste they love," said Cara Tragseiler, senior brand director for Cheez-It. "We took the time to get it right, working carefully on the recipe and process to ensure gluten-free snackers can enjoy the same cheesy flavour and satisfying crunch without compromise. Now, even more fans can finally enjoy the Cheez-It experience they've been waiting for."

As well as the new gluten-free crackers, Cheez-It has also introduced a line-up of new snacks for 2026, including:

• Cheez-It Ultimate Snack Mix: A mix of fan-favourite Cheez-It products (Cheez-It Original, Cheez-It White Cheddar, Cheez-It Snap'd Double Cheese and Cheez-It Grooves Sharp White Cheddar) and salted square pretzels.

• Cheez-It Crunch: T100% real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge flavour in three delicious varieties – Kick'n Nacho Cheese, Zesty Jalapeno Cheddar and Sharp White Cheddar, now available in full size 6.5 oz bags.

• Cheez-It Snap'd Honey BBQ: A sweet and smoky blend of honey, tomato, hickory and cheddar cheese coats these baked, not fried chips.

• Cheez-It Grooves Loaded Nachos: Inspired by loaded cheesy tacos, these ridged crackers combine toasted corn tortilla, savoury taco seasonings, beefy flavour and cheddar cheese.