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General Mills is bringing Häagen-Dazs into the yogurt aisle with the debut of Häagen-Dazs Cultured Crème. Cultured Crème is available in six flavours: vanilla bean, strawberry, coffee, lemon, blueberry and black cherry. The offerings feature ingredients such as bourbon vanilla beans sourced from Madagascar, handpicked strawberries, Colombian cold brew coffee, lemon pulp and zest, and whole wild blueberries. Made with fresh milk and cream, and real fruit, Cultured Crème contains no artificial colours or flavours. According to General Mills, Häagen-Dazs Cultured Crème is slow crafted and uses "a fermentation process that is up to five times longer than what traditional yogurt uses to create a thick, creamy texture reminiscent of ice cream". In addition, Cultured Crème also utilises a unique blend of dairy cultures that offer a smoother taste experience, "unlike the slightly sour flavour of traditional yogurt". Benjamin Myers, senior brand manager at General Mills, said: “We are thrilled to introduce a new experience to the yogurt aisle this summer through the luxury of Häagen-Dazs. From the smooth, creamy texture to the delicious, premium flavours, our new Häagen-Dazs Cultured Crème inspires anytime indulgence.” Cultured Crème is currently available in the yogurt aisle of grocery stores in the US for $1.99 per pot.