Philadelphia unveils range of Cheesecake Crumble single-serve cups

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Kraft Heinz has launched a new line of single-serve cheesecakes under its Philadelphia cream cheese brand across the US.

Philadelphia Cheesecake Crumble is a new line of three-layer cheesecakes featuring fruit or chocolate sauce on the bottom, a creamy cheesecake filling and a graham cracker or cookie crumble topping.

The new dessert range comes in four flavours: original, strawberry, cherry and chocolate hazelnut.

Available in packs of two, convenient single-serve cups, Philadelphia’s marketing strategy focuses on providing couples with an escape from ‘the last-bite dilemma’, considering many argue over sharing desserts.

To ensure that sharing dessert is not an issue for couples on Valentines Day, the makers of Philadelphia are offering free Philadelphia Cheesecake Crumble this week while supplies last.

The cheesecake cups are also available at retailers nationwide for an RRP of $3.99.