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Nutraceutical contract development and manufacturing organisation Sirio Europe has appointed Kasia Kortmann as general manager, as the business develops its long-term growth strategy for the European market.
Kortmann brings more than 20 years of international commercial leadership experience to the role, including multi-country P&L management, commercial strategy and business transformation.
Her appointment comes after strong growth for Sirio’s European business, with revenue reaching €93.8 million in 2025, up 24.95% year on year. According to Sirio, Europe was its fastest-growing region during the period.
Kortmann will be responsible for defining Sirio Europe’s long-term vision and translating it into a regional growth strategy.
A key area of focus will be expanding the company’s portfolio of ready-to-launch concepts and delivery formats for supplement brands. These include gummies, softgels and instant fizzy tablets, alongside other on-the-go formats designed around specific consumption occasions.
Sirio said the expansion is intended to help brand partners respond to changing consumer expectations and competition within the supplement market.
Kortmann will also focus on strengthening customer relationships and developing an organisation capable of implementing Sirio’s strategy across its individual European markets.
Kortmann said: “Sirio Europe has built a strong position by combining its pharmaceutical heritage and global scale with deep specialist expertise, and my focus is on where we take that next. That means setting a clear long-term vision for the region, defining the strategy to deliver it and building an organisation that can execute consistently across every market we operate in.”
Before joining Sirio, Kortmann was general manager for DACH, Benelux and the Nordics at Ontex. She also held the position of VP commercial transformation Europe, where she led a multi-year business simplification programme and operating model redesign.
Earlier in her career, she spent several years at Procter & Gamble across local markets and EMEA headquarters. Her responsibilities included go-to-market strategies, market expansion, category management and pricing.
Sirio said the combination of these roles has given Kortmann more than two decades of experience managing multi-market businesses and delivering commercial growth and transformation.
Kortmann's strategy comes as European consumers increasingly engage with supplements as part of broader, long-term health and wellness routines.
She identified longevity, active lifestyle nutrition, beauty from within, women's health and children's health as areas showing momentum within the European nutraceutical market.
“The European nutraceutical market is entering an exciting phase,” she said. “There is real momentum in longevity, active lifestyle nutrition, beauty from within, and women’s and children’s health – categories that reflect how people now think about well-being across their lives, rather than only when something goes wrong.”
Kortmann also highlighted the complexity of operating across Europe, where consumer preferences and regulatory requirements vary between markets.
She described Europe as “twenty-plus” individual markets, each with its own habits and regulations, arguing that understanding those differences will be important as SIRIO develops products for brand partners.
The company’s European strategy will therefore combine expansion of its formulation and delivery-format capabilities with a market-by-market approach to product development and commercialisation.
