Surreal teams up with Gymshark on new strawberry protein cereal

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UK-based protein cereal brand Surreal has teamed up with gym clothing brand Gymshark to launch its latest innovation, ‘Cardi-Os’ – a strawberry protein shake-flavoured cereal.

The pink, strawberry-flavoured hoops contain 13g of protein and just one gram of sugar per serving. Like all products in Surreal’s range, the new offering is gluten-free and vegan. It contains soya and pea protein, natural colours and flavourings, and is sweetened with stevia and erythritol.

Its launch ties in with Gymshark’s new ‘We Do Gym’ campaign, which aims to differentiate the company from sports or aithleisure brands and emphasise its focus solely on gym-goers.

Jac Chetland, co-founder at Surreal, commented: “Gymshark do gym. We do protein. Our Gymshark protein cereal is a match made in gym-heaven. We’re buzzing to be helping Gymshark’s athletes and community hit their protein goals.”

The limited-edition Cardi-Os is available from Surreal’s website and Gymshark stores at an RRP of £5.99.